Sales Software
To win in today’s data-driven world, organizations can’t rely solely on the data from their internal systems to drive business decisions. Organizations must also leverage external data sources — alternative datasets — that can tell them where they should be going. The web is the world’s biggest repository of data and is a source of tremendous potential for data-driven insights.
Import.io is a Web Data Integration (WDI) platform, which allows people to convert unstructured web data into a structured format by extracting, preparing and integrating web data for consumption in analytic platforms or used in business, sales or marketing applications. Import.io provides a visual environment for automating the workflow of extracting and transforming web data. After specifying the target website url, the web data extraction module provides a visual environment for designing automated workflows for harvesting data, going beyond HTML parsing of static content to automate end user interactions yielding data that would otherwise not be immediately visible. Once extracted, the software provides full data preparation capabilities that are used for harmonizing and cleansing the web data and offers a library of spreadsheet-like functions enabling the end user to build custom formulas that can be used to enrich the dataset. For consuming the results, Import.io provides several options. It has its own visualization and dashboarding module to help business analysts gain the insights that they need, and it also provides APIs that offer full access to everything that can be done on their platform, allowing web data to be integrated directly into their own applications.
